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Shoefly Alaska

Discover your toolbox for creating Alaskan style at Shoefly.
What's in our toolbox? A carefully selected collection of stylish and functional shoes, boots, accessories and clothing pieces designed to elicit sighs of delight and the occasional scream of joy. (Over the last 12 years women from New York to Sydney have done the happy dance at Shoefly.) But that's not all! You will also experience "best style friend" service that includes style ideas and guides, and when it's helpful, personal guidance from one of our trained shoenistas and/or stylistas.

What is Alaskan style? It's a mix of wilderness smarts combined with free and easy movement and a healthy dose of rebellion when Mother Nature gets super bossy. Alaskan women quickly learn that if they dress for the weather every day, it can make life a drudgery. So real Alaskan women take control of their style and when it suits them, they ignore Mother Nature and wear heels in the snow or a sundress in the rain. But most days they incorporate statement pieces into stylish, functional fashion and they aren't afraid of color. In fact, in a rainy, grey world sometimes a red boot is just the thing to cheer everyone up.

Small Town Service. When you live in a small town where nature can get pretty aggressive at times (80 mph Taku Winds, Stormy Seas, Rogue Bears), every person matters. If someone needs help, we all pull together to help, because we are a community of real people who care about our community. At Shoefly, our team loves people and loves shoes and we are excited to meet you. Tell us about your dog, where you live, and/or your favorite shoes and we'll do the same along with any tips for enjoying Juneau to the max. We don't sell shoes at Shoefly, we provide a lighthearted, fun space in which to explore style and make new connections or visit with friends and neighbors. We believe that our work underpins our community's health and well being by accepting all people and all styles, celebrating our differences and our common ground, and generally having a heart for service.

If you think life and style are opportunities for fun and delight and you love discovering unique and wonderful things, come Get a "Shoevenir" to remember your visit to Juneau! 

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109 Seward St, Juneau, AK 99801